So let’s talk about the campaign. First, due to NDAs and at the request of the restaurant, they wanted their info blurred out. So that is why the image is mostly blurred. But I kept the promotion text so you can better understand.
So this restaurant came to me saying they were struggling and probably only had 6 months left on the books before they would have to close down. They weren’t doing too many promotions, and relying on word of mouth. They said they weren’t doing much with email too.
I told them let’s fix that part right away, let’s do a campaign that will grow your email list very quickly. So we did a MEGA giveaway contest campaign.
Next I asked them what they were interested in giving away, and at first it was a low offer that no one would get excited about. Eventually we agreed upon a patio party. Has to have high value.
I went in and did all the facebook targeting, and ran a campaign for under a week and about $100 ad spend. They got SO much interest, contest entries, and in turn, emails.
Simple: people will do what you ask them to do, if the offer is worth it. So in the ad we told them to enter the contest, they have to like the post, then enter at the URL (which had name and email).
That’s all we needed to get close to 1,000 email opt ins. THEN, what I told him to do, is announce the winner via email. That will get almost everybody opening the email. They announce 1 winner, and on top of that, I told him to offer a promotion for everybody else. So I asked him what day he wants more people in his restuarant. He said Tuesday. So the promotion in the email was 20% off for food on Tuesdays. Now, you have 900+ people seeing an offer for 20% off food.
They got so busy, I think they wound up extending the offer to Tues-Thurs. Now, he is no longer struggling, he got new customers interested in his restuarant that weren’t before, and they are now recurring customers. He added at least $96,000 to his bottom line with these customers coming in and referring friends, etc.
All for a small promotion that only cost him a couple hundred dollars. How much would you spend to add 50 new lifetime customers to your bar or restaurant?
If this intrigues you or you want help with your bar or restaurant promotions and getting customers in the door, please schedule a strategy session below with me and we can talk about what I can do for your place.